Director of Sales

Job Description

At Sugar Bowl Bakery, we believe that simple, delicious food brings joy to everyday moments. If you’re passionate about delightful treats, we want you on our team! From our rich, chocolatey Brownie Bites to buttery soft Madeleines and subtly sweet Palmiers, each perfectly portioned baked good is crafted with high-quality ingredients and a commitment to taste. Help us spread sweetness with every bite—your journey into the world of delectable baked goods starts here!

Position Overview

Responsible for profitably developing and expanding the Sugar Bowl Bakery business at Costco and Retail. Responsible for the development and implementation of the Sugar Bowl Bakery sales strategy and developing collaborative business plans with customers and sales leadership. Work closely across functions to collaborate on key initiatives. Operate as a sales leader within the Sales function and across the organization with a general manager mindset.

Essential Functions

Sales Strategy Development & Implementation

• Responsible for creating and delivering a multi-year expansion strategy for Sugar Bowl across channels, customer and product assortment with defined goals and KPIs.


• Design and implement a highly effective and efficient go-to-market strategy with collaborative customer plans that deliver against organizational objectives and goals.


• Use analytical rigor to identify key insights that create opportunity and address issues and proactively communicate key information with sales leadership.


• Balance “risk/reward” equations.


• Provide insights to help develop effective and efficient pricing and promotional strategies that minimize channel conflict.


• Think outside of the box to develop programs that may be new and different but are on strategy and move performance needles.


• Develop and implement strategy and tactics, move comfortably between both.

Customer Relationship Management

• Build and maintain strong customer relationships with key stakeholders.


• Manage and attend national and regional industry sales conferences.

Driving Results

• Develop and manage the sales budget, including forecasting and tracking sales performance against targets.


• Provide regular report on sales performance, market trends, and competitive analysis to senior management.


• Own the monthly business review process to review the prior month’s performance & metrics.


• Prioritize and meet deadlines within specified time constraints and adapt to the unexpected.


• Aggressively pursue goals and objectives with a clear bias for action (i.e. Urgency).

Cross-Functional Collaboration

• Act as a strategic partner and conduit to internal functions to drive alignment and collaboration.


• Work with Sales Finance and Demand Planning to provide timely and accurate forecasts.


• Utilize experience to build and devolve processes and best practices to optimize and deliver against company goals.

Leadership

• Oversee the management, learning and career development of direct reports.


• Communicate clearly, effectively and persuasively in a professional team-oriented environment.


• Operate with a clear general management mindset, considers other channels/customers and potential conflicts.

Position Location

This will be a remote role based outside of the Sugar Bowl Bakery headquarters in Hayward, California.

Minimum Qualifications

• 10+ years of CPG Sales management experience, with strong experience working with Costco.


• Strong management skills, experience managing direct reports.


• Successful Sales/Brand building experience.


• Comfortable with high profile assignments.


• Exceptional presentation, selling skills and experience in negotiations.


• Strong interpersonal and customer relationship skills.


• Demonstrates exceptional learning agility.


• Strong sales organizational and management skills.


• Strong analytical, strategic thinking, and problem-solving skills.


• Proven track record of successfully developing and implementing category strategies that drive business growth.


• In-depth understanding of the CPG manufacturing industry, market trends, and consumer behavior.


• Strong knowledge of Outlook, Word, PowerPoint and Excel.


• Proficiency in advanced Excel functions (lookup formulas, pivot tables, charts) and working with large data sets.


• Exceptional ability to cultivate and maintain strong relationships with cross functional partners, ensuring collaboration, communication and alignment across teams.

Education/Experience

Bachelor of Science or Bachelor of Arts preferred or equivalent business experience.

Personal Attributes

• Operates as a leader with a high level of professionalism.


• Proactive self-starter; with sense of urgency to achieve results.


• Quick study, flexible and willing to handle a fast paced, ever changing work environment.


• Ability to operate in a team environment with a “can do” attitude.


• Builds and maintains strong culture within team.


• Anticipates and plans for potential issues.


• Growth mindset with a “let’s figure it out” attitude.


• Strong problem-solving skills.

Travel

Up to 25% travel is expected for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Sugar Bowl Bakery continues to remain an Equal Opportunity Employer.