Director of Sales

Job Description: Director of Sales – Texas

Location: Texas (Remote with Travel)

Industry: Better-For-You Beverages

About Us:

We are a fast-growing Better-For-You beverage company dedicated to revolutionizing the industry with innovative, health-conscious drinks. With a commitment to quality ingredients and sustainable practices, we are expanding our market presence and seeking a Director of Sales to drive strategic growth across key distributor and retail partners.

The Role:

As the Director of Sales, you will be responsible for developing and executing sales strategies to expand our brand’s footprint across wine and spirits distributors (Southern Glazer’s, RNDC) and food & beverage distributors (UNFI, KeHE). You will also leverage your relationships with regional and national grocery chains to drive retail expansion and maximize market penetration.

Key Responsibilities:

• Distributor Management: Build and manage relationships with major wine & spirits distributors (Southern Glazer’s, RNDC) and food & beverage distributors (UNFI, KeHE) to drive sales and brand visibility.


• Retail Expansion: Leverage existing relationships with regional and national grocery chains to secure and grow shelf space.


• Sales Strategy & Execution: Develop and implement sales strategies that align with company goals, driving revenue and market share.


• Account Management: Negotiate contracts, promotional plans, and trade spend to optimize brand presence and sales performance.


• Cross-Functional Collaboration: Work closely with marketing, operations, and finance teams to ensure successful product launches, promotions, and supply chain efficiency.


• Market Analysis: Monitor industry trends, competitive activity, and customer needs to identify new business opportunities.


• Team Leadership: Potential to build and lead a high-performing sales team as the company continues to scale.

What We’re Looking For:

• 7+ years of sales experience in the beverage industry (preferably in Better-For-You, Alcohol, or Non-Alcoholic categories).


• Proven success managing both alcohol (wine/spirits) and food/beverage distributors.


• Established relationships with Southern Glazer’s, RNDC, UNFI, and KeHE.


• Strong connections with regional and national grocery retailers.


• Experience negotiating and executing distributor and retail sales programs.


• Strong analytical skills with a data-driven approach to sales.


• Self-starter with an entrepreneurial mindset, able to thrive in a fast-paced, high-growth environment.


• Willingness to travel as needed.

Why Join Us?

• Opportunity to be part of a fast-growing brand in the Better-For-You beverage space.


• Competitive salary + performance-based incentives.


• A collaborative and passionate team dedicated to changing the industry.


• Growth opportunities within a dynamic and innovative company.