VP of Sales

Job Description: Senior Vice President of Sales

Multi-Business Portfolio – Remote Work from Home (United States/Canada)

About Us

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe, and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

The Portfolio Company

This high-growth Consumer Packaged Goods (CPG) company is the number one product and brand in its emerging category, with a strong track record of profitability. As it continues to expand its sales and distribution network, the company is building a world-class sales organization to drive exponential revenue growth. With the leadership team in place, the next step is executing a structured sales strategy that scales revenue and expands market share globally.

The Role

The Senior Vice President of Sales is responsible for building, leading, and scaling a best-in-class sales organization to achieve aggressive growth targets. This executive will develop and execute a sales strategy that drives expansion across direct service distributors (DSDs), convenience stores, big box retailers, and multiple sales channels.

This role requires a proven leader in high-growth CPG sales, with a deep understanding of national account management, distributor relationships, sales force expansion, and multi-channel strategies. The SVP of Sales will work cross-functionally with Marketing, Finance, and Operations to drive revenue growth and profitability while building a scalable, high-performing sales team.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement a comprehensive sales strategy aligned with company growth objectives.


• Lead and expand sales into direct service distributors (DSDs), convenience stores, chain stores (big box, grocery, fitness, natural, etc.), and e-commerce channels.


• Establish scalable sales processes and infrastructure to drive revenue expansion and ensure operational excellence.


• Build and execute pricing, promotion, and distribution strategies to maximize volume and profitability.

Sales Leadership & Team Building

• Recruit, mentor, and lead a high-performance sales organization, including national account managers, field sales teams, and distributor sales reps.


• Define and implement sales structure, compensation models, and performance metrics to optimize efficiency and growth.


• Drive a high-performance sales culture, ensuring accountability for revenue targets, KPIs, and business development.

Distributor & Retail Expansion

• Develop and grow relationships with direct service distributors (DSDs) and wholesale partners to expand product reach.


• Lead negotiations and partnerships with major retail chains (big box, convenience, grocery, and specialty stores) to secure shelf space and expand market penetration.


• Manage trade spend, slotting fees, and promotional programs to drive velocity and maximize ROI.

Revenue & Profitability Management

• Own P&L responsibility for the sales organization, ensuring revenue growth and profitability targets are met.


• Optimize sales operations, forecasting, and demand planning to ensure supply chain alignment and inventory efficiency.


• Collaborate with Finance and Marketing to develop pricing models, promotional strategies, and go-to-market plans that maximize revenue and margins.

Market Expansion & Competitive Positioning

• Identify new sales channels, emerging trends, and high-growth opportunities to drive market expansion.


• Conduct competitive market research to refine sales strategies and differentiate the company’s brand.


• Work closely with Marketing to develop customer acquisition and engagement strategies that fuel sales growth.

Who You Are

• Proven Sales Executive in CPG




• 10+ years of experience in sales leadership roles within CPG, beverages, dietary supplements, or regulated consumer goods.


• Extensive experience driving sales growth through direct service distributors (DSDs) and national retail accounts.


• A strong track record of scaling sales teams and structures in hyper-growth environments.




• Deep Expertise in Retail & Distributor Sales




• Strong background in selling into convenience stores, big box retailers, and grocery chains.


• Established relationships with retail buyers and distributor partners in the US and international markets.


• Expertise in sales forecasting, inventory planning, and trade marketing optimization.




• Strategic & Tactical Sales Leader




• Experience leading high-growth sales organizations with a focus on revenue expansion and profitability.


• Strong analytical skills to track, measure, and optimize sales performance.


• Ability to balance high-level sales strategy with hands-on execution.




• High-Performance, Results-Driven Executive




• Entrepreneurial mindset with a passion for driving revenue growth in a competitive landscape.


• Strong ability to build and lead high-performance sales teams with a focus on accountability and results.


• Thrives in fast-paced, high-growth environments, with a hands-on approach to leadership.

Preferred Qualifications

• Experience growing CPG sales organizations from $100M to $500M+ revenue.


• Track record of success in hyper-growth companies (e.g., 100%+ YoY growth).


• Experience managing and optimizing sales P&L, trade spend, and retail promotions.


• Strong negotiation and relationship management skills with major retailers and distributors.


• Consumer packaged goods experience with direct service distributors (DSDs) and selling into convenience store channels.


• Experience working in regulated industries, such as dietary supplements, functional beverages, or natural products.